Over the years, the number of pornographic audio has continued to grow on the Internet. As long as you search for keywords on Google, you can find sexy voices on various podcasts, YouTube channels, crowdsourcing communities, and even posts on social news site Reddit. However, for the millennial women who are highly educated, have a strong sense of equality, and are keen on politics, those “pleasant” voices for men on the Internet may not be suitable for them.
They want a carefully planned experience, an opportunity to feel healthy and explore “sex”, while allowing them to enjoy a sense of security and autonomy of their bodies. They pursue the feeling they want and want to be dominant in their sexual behavior.
From a large number of hotel environment descriptions on the housing rental platform Airbnb, and the emergence of many vacation paradises like Tulum, to feminists’ boyfriends using pornographic audio to please these women, all these imply that a new wave of pornographic audio start-ups has hit the high spot of female customers. In 2019, these companies raised a total of more than 8 million dollars to create a large number of products, which are favored by millennials and venture capitalists. These start-ups are all founded by women, subverting the past pornographic audio and sexual health fields.
Dipsea
Dipsea – Provide an immersive pornographic experience for millennials.
The majority of mainstream pornographic works are designed to please heterosexual men, so their presentation of human sexual behavior is very limited – most of them are visual descriptions. Women usually have a strong resistance to this and are not inclined to watch such works. They leave little room for imagination, and empathy, as the fundamental reason for women’s awakening, has no effect here.
Research shows that, in fact, 90% of women will build a “psychological framework” (or create scenes) to obtain pleasure.
However, most of the innovations and investments made so far in the industry have focused on pleasing women’s bodies, not their brains.
So Gina Gutierrez and Faye Keegan founded Dipsia in 2018. This year, they launched a round of financing of 5 million dollars. This round of financing was jointly led by venture capital companies Bedrock and Thrive Capital, attracting some well-known people, including Heidi Zak, CEO of underwear brand Third Love. Dipsea also went on the Android market on August 15. Dipsea has classified content for heterosexuality, sexual minorities and multi person sex, and has divided different “scales”. It can be said that it is a master of pornographic content. The founding team paid great attention to providing personalized choices according to different people’s preferences, and built a resource library on the premise of taking psychological security and exploration as the core values.
“We are not only for people to get pleasure, but also for people to explore their preferences when having sex, how they want to communicate, whether they like BDSM (special sexual behavior mode), etc. This is to explore extreme pleasure within a safe range,” said Gina Gutierrez, co-founder and CEO of Dipsia. “In addition, sexual preference will change over time. We want to witness every stage of everyone’s life: when single, after marriage, after divorce, and then re recognize their sexuality.” Dipsea’s attention to details is remarkable: it is full of scene elements under the millennium culture, such as “hot and sultry” yoga classes, Toulum’s “deep communication between lovers” trip and the erotic atmosphere on Uber cars. “The porn industry has existed for a long time, but there is no breakthrough in innovation and research. The original content we create is not only based on our intuition as women, but actually more based on data from users,” Gutierrez added.
Ferly
Ferly, an emotional and sexual health expert on mobile phones.
Billie Quinlan and Anna Hushlak launched Ferly this year. Previously, the two interviewed about 400 women and asked them about their preferences, fears and concerns about sexual health. Most women said that they either did not know how to accurately express their desires and needs, or were unable to fully explore themselves due to shame, or doubted whether their desires were normal. “We have been working together since 2017 to improve the psychological and emotional health of women in developed countries,” said Dr. Hashlake, Ferly’s chief safety officer. “We realized that although sex is an important part of happiness, sex and sexual behavior still make people feel very ashamed. We began to explore areas such as women’s objectification, body image, and the relationship between sexual health and happiness.”
They have jointly developed an application to guide women to practice, which involves both physical and mental aspects, including daily recording and thinking, expressing needs and affirming self training. Ferly believes that sexual health should be a whole concept, rather than multiple factors isolated from each other.
Quinlan added: “We need to understand three sets of interrelated elements – biology and body, emotion and psychology, cultural environment and social world (including media, pornography and social information related to sex).” Ferly’s content is carefully arranged according to this model of biological psychological sociological interaction, which can promote the change of human behavior. Their content aims at affirming correct behavior, changing negative beliefs, and so on. They use interdisciplinary methods to cooperate with religious experts, therapists, sexologists and sex education experts to create the best experience for users. “We hope people can develop themselves, and sex is just a tool to achieve this goal. We encourage people to protect themselves in sexual practice, so as to develop healthy living habits,” Dr. Hashlake added. She said their mission was to make the sexual health industry prosperous. This London based startup has just completed a seed round financing of 1.5 million US dollars, with current users in 53 countries.
Quinn
Quinn — a huge business opportunity for crowdsourcing pornographic audio industry.
Before founding Quinn, Caroline Spiegel suffered from sexual dysfunction due to eating disorders. She was discouraged and looked for tools other than mainstream pornographic videos or vibrators to get pleasure. But at the beginning of this year, she and co-founder Jaclyn Hanley tried out Quinn software. She said that she was integrating user feedback to expand the content on the platform. “There is both professional and amateur content here. Some women like to listen to the moans recorded on their iPhones, while others prefer professional voice actors to perform in the background of ocean sounds,” Spiegel said. She formulated some rules against incest, minor sexual behavior, sexual behavior with unknown consent and bestiality, and strongly believed that she had the responsibility to create a website to reflect the healthy private contact values of the society. She also pointed out that although there are other websites dedicated to providing such unethical pornographic content, her mission is to help women eliminate the stigma caused by expressing sexual needs and exploration.
Finally, the founding team emphasized the opportunities for creators of pornographic content: “It’s really cool to make pornographic audio, because you can remain anonymous, and at the same time, you can also gain fans, make money, and help more people get pleasure!” Spiegel said.
Emjoy
Emjoy – Create healthy sexual habits and end women’s sense of shame.
Andrea Oliver Garcia, the founder and CEO of Emjoy, has been very popular in the venture capital industry in the past. Her journey includes London and Barcelona, where the company is now headquartered. Although she has rich experience and contacts in venture capital, and the investment industry is increasingly interested in women’s technology and sex technology, she is still surprised that it is not easy to complete a round of seed financing.
In the general environment, women’s worries about reputation and shame on sex are hindering Empoy from obtaining stable financial support.
Oliver Garcia, CEO of Emjoy, said: “I have always considered myself a feminist. But when I was growing up, I gradually realized that many female friends feel ashamed in their sexual life and know little about their bodies – some even doubt whether they have experienced orgasm.” “Then I accidentally saw some research, such as the gap research on sexual pleasure. What is shocking is that the data shows that,
More than 40% of women have difficulty reaching orgasm, while 30% of women in the world have sexual desire problems. “
All the content in this application is exclusive and proprietary, most of which are based on audio, including some animated videos for teaching, such as genital anatomy.
The application provides guidance from experts in psychology, sex therapy, education and mindfulness decompression, covering topics such as how to enhance sexual desire, understand physiological structure, increase happiness and improve sexual communication.
The Emjoy team has just announced that it has won a $1 million seed investment led by Nauta Capital, a venture capital company, which will double the size of the team and expand its business to the US and UK markets. The pornographic audio market is heating up, and all this is because women’s teams have bravely made innovations for women’s happiness and safety.
